Setting Up AMA

The AMA (Ask Me Anything) format has long been a way for podcasters to engage with their audiences in a meaningful way. By giving subscribers the opportunity to interact personally with their favorite podcasters, Supercast's AMA option serves to create more engaged audiences while providing podcasters with valuable insights and feedback.

AMAs can be powerful in recruiting new subscribers when offered as an  exclusive benefit.

This article will cover the following:

Why You Should Create an AMA

With an AMA, you get to enjoy these benefits:

  1. Get notified of listener questions
  2. Feature frequently asked questions
  3. Eliminate duplicate questions 
  4. Keep your listener questions in one place (no more managing questions across Facebook, Twitter, Instagram, AND email)

But that's not all. Your listeners will be able to:

  1. Ask those burning questions they always wanted you to answer
  2. Suggest feedback for the show
  3. See answers to other listener questions you have already answered

How to Include AMA into Your Workflow

You can produce an AMA episode in just a few easy steps:

  1. During each premium episode, remind your listeners that they can submit their questions from within their Supercast account under the "Open for Questions" section of the AMA tab.
  2. When you're ready to record your AMA episode, select a few of the most up-voted questions that you feel comfortable answering.
  3. Record your episode answering the questions.
  4. Upload your episode to Supercast. Be sure to include "AMA" somewhere in the episode title.

Note: Using time codes helps your subscribers navigate to the exact question they'd like to hear a response to.

And that's it - your members now have a monthly AMA episode in their premium feeds.

Step by Step Video on How to Set Up AMA in Supercast

Note: Your welcome message, show notes, and social channels are different areas where you can  promote your AMA.

How to Use AMA to Promote Your Paid Membership

  1. List "AMA" as a benefit in your plans on your landing page.
  2. Tease a part of your AMA episode on your  public feed.
  3. Create a call to action to let listeners know about your AMA and link it within your public and private feed’s show notes.

  4. Create short reels of the AMA for distribution on socials (Twitter, Instagram story, Facebook Group, etc.)

NOTE: Share the following support article for subscribers who may need support with using the AMA tool from the subscriber page: How do I submit an AMA question.