How to Integrate Supercast with Mailchimp

As a creator, you may already use a Mailchimp account to send newsletters and other emails to your audience. Or perhaps you don't have a Mailchimp account yet, but you think it's a good idea to create one soon.

In either case, this article explains how you can use Zapier to integrate Supercast with Mailchimp to automatically add new subscribers to your Mailchimp audience.

Before we proceed, please ensure you have the following accounts set up:

Step 1: Setting Up Mailchimp

  1. If you don't have an audience, create one now by navigating to Audience > Manage Audience > View audiences > Create Audience.
  2. With the correct audience selected, add a new custom field (i.e. *|MERGE|* tag) to store your Supercast subscribers' details.

    To do this, click on your AudienceMailchimp Audiences page
  3. Go to SettingsAudience fields and *|MERGE|* tags.
    audience fields
  4. Click Add A Field and use the following settings:
    1. Type: Website
    2. Name: Supercast Feed URL
    3. Merge tag: FEEDURL
    4. Required: No
    5. Visible: Yes

NOTE: You can also add additional feed URL fields for different players if you like. You’ll need one for each type of player you want to show to your subscribers in a welcome email.

Step 2: Setting Up the Zaps

You will need to create two zaps in order to:

  1. Add new Supercast subscribers to Mailchimp
  2. Unsubscribe cancelled Supercast subscribers from Mailchimp

Zap 1: Add New Subscriber

  1. Accept Supercast's Zapier invite by clicking here.
  2. NOTE: If you have a network of podcasts, you need to have an account for each channel you want to integrate with.

  3. Create a new Zap.

  4. Select Supercast (2.0.0) as the App.

    Supercast Trigger on Zapier
  5. Set your trigger event to “New Subscriber”, and click Continue.
  6. Choose Supercast Account on ZapierChoose your Supercast account, click Continue, and Test trigger.
    New Subscriber trigger option on Zapier
  7. For your Action, choose Mailchimp, and for your Action Event, choose Add/Update Subscriber. Click Continue.New Trigger on Supercast option
  8. Connect your Mailchimp account.
  9. Fill in the details of the action. Some suggestions on field values

    Audience - Choose the audience you added the FEEDURL field to in your Mailchimp setup
    Update Existing - Yes (this is useful if feed URLs ever change)
    First Name - The “First Name” field from Supercast
    Last Name - The “Last Name” field from Supercast
    Subscriber Email - The “Email” field from Supercast
    Supercast Feed URL - Click on “Show all Options”, and then choose the Feed URL field from Supercast

    Any other fields may be filled in depending on your preferences.

  10. Click Test & Continue.
  11. Turn your Zap on! New Supercast members will now be added to your Mailchimp audience! 

Zap 2: Unsubscribe Cancelled Subscriber

  1. Create a new Zap.
  2. Select Supercast (2.0.0) as the App.

    Supercast Trigger on Zapier
  3. Set your trigger event to “Feed State Changed”, and click Continue.

  4. Choose your Supercast account, click Continue, and Test trigger.
    New Subscriber trigger option on Zapier
  5. For the trigger, select the suspended and deactivated states, click Continue, and then Test trigger
  6. For your Action, choose Mailchimp, and for your Action Event, choose Unsubscribe Email.
    Click  Continue.

  7. Connect your Mailchimp account.
  8. Fill in the details of the action:

    Audience: Choose the audience you created in your Mailchimp setup
    Subscriber Email: The “User Email” field from Supercast
    Delete Member: FALSE (This will allow you to continue seeing the subscriber's email history.)


    Click Continue.
  9. Click Test & Continue.
  10. Turn your Zap on! Cancelled Supercast members will now be unsubscribed from your Mailchimp audience! 



If you would like to import any existing Supercast subscribers into your Mailchimp audience, please follow the steps in the following article:

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