Setting Up Your Landing Page
A landing page is the viewer's first point of contact with your show. It goes without saying that an attractive and informative landing page is critical for effectively hooking new listeners.
This article covers the following:
Example Landing Pages
Here are two of our favorite landing pages on Supercast. They both use Supercast's features to effectively present their show's unique value proposition.
We love how Get Sleepy keeps their landing page super clean and simple, with a single plan offered via monthly or annual payment. With beautiful imagery that has been tailored for their premium feed, this is a great formula to follow for maximum conversion.
As the Grand Prize Winner of our Paid to Podcast competition, and a super-savvy marketer in his own right, DGMG knows a thing or two about how to sell your message. DGMG's landing page is sharp, includes compelling copy, and is primed for conversion.
How to Create a Landing Page
1. Navigate to Landing Page on the left-hand. From here you can customize various attributes as shown below.
2. Click on on the + icon under the Logo header to upload your podcast or company logo.
3. Click on the color palette located under the Accent Color header to select the accent color you want used throughout your landing page. You can customize your color with the palette tool or enter in a RGB, HSL, or HEX color code.
4. Write the headline for your landing page here.
5. Write a brief description of your podcast here. Try to keep it to small paragraphs, outlining who makes it, what it's about, and who it is for.
Looking for inspiration on how to message your paid content? Check out the How to message your paid membership section of our Membership Guide.
6. A welcome clip is a short audio clip you can embed in your landing page welcoming new subscribers. To insert a welcome clip, click on this box at the bottom of the page.
7. You'll then be prompted to create a title and brief description for the welcome clip, then upload an audio file. Make sure you click the Update Landing Page button at the bottom to ensure your page is saved and updated.
8. If you'd like to add a Goals Section to your page to share your mission and encourage sign-up, select Goals in the left-hand navigation bar.
Here's Get Sleepy's Goals Section to see what it could look like on your landing page:
9. When you're ready to publish your landing page after completing all the steps in the Pre-launch Checklist, go into Podcast Settings > Publish.
Alternatives to Landing Pages
While our landing page is an excellent option for selling your membership, you might have reasons to drive your audience to your own website instead. For example, your website:
- Gets organic traffic
- Offers greater control of the user experience and content
If so, you should consider embedding your plans onto your own website, allowing your audience to sign up on your website.
For example, Pat Flynn from Smart Passive Income uses our plan embed on his website.
Or perhaps you want to use a combination of plan embeds and your landing page.
For example, Canadaland first drives its audience to the Support page on its website.
Then, Canadaland directs its audience to its more expansive landing page on Supercast when you click "View more support tiers."
Whatever option you choose, Supercast is here to support you along the way.
Don't hesitate to contact us at firstname.lastname@example.org if you need any help with the above steps.