Setting Up Listener Plans

A listener plan allows you to decide how much subscribers pay, how often, and what content they will receive in return. 

This article will cover the following:

How to Determine Your Premium Content and Pricing

Before you can set up listener plans, you will need to determine what content you'll offer subscribers, and at what price.

What premium content should you offer? 

  • In general, we’re big believers in starting simple. For example, ad-free and one bonus episode per month. You can always add more content later.
  • For a full rundown on what type of premium content you can make, and how to do it, check out the What kind of premium content should you make? section in our Membership Guide.

At what price? 

  • Short answer - it depends. For a typical podcast, anywhere from $5 - $6 per month is a good starting point. If you’re offering more specialized, high-value content, consider charging a higher price.
  • Still unsure? Why not ask your audience through a survey or poll.
  • For a full rundown on how to price your plans, check out the How to price your podcast’s paid membership section in our Membership Guide.

Remember: As a general rule, the strength of your membership is tied to the sense of community and connection you have built with your audience.

As long as this is in place, there’s no need to worry too much about finding the perfect premium content and pricing strategy.

Example Plans from Other Creators

Simplicity is key! The best plans tend to be the most simple, offering a couple of perks to members, at a couple of price points.

Here are some plans from other creators that work extremely well:

Get Sleepy

Get Sleepy has mastered the art of simplicity. With just a monthly and a yearly plan, Get Sleepy has been able to sell its plans using the simple combination of ad-free and one bonus episode a week.

 

DGMG

It's no wonder DGMG's Dave Gerhardt is a super-savvy marketer who won Supercast's Paid to Podcast Competition in 2020. With just a monthly and a yearly plan, DGMG's successful membership rests on two, simple:

  1. A back catalog of podcasts (300+)
  2. Access to a private Facebook group with other marketers

And if you don't like either, DGMG will refund you, no questions asked!

How to Create a Monthly Plan

When you have figured out what type of content you want to distribute, how much you want to charge for it, and that you want to bill subscribers monthly:

1. Navigate to Plans > New Plan.

2. Create a name for your plan and a brief description of what a listener gets for subscribing to it.

3. Add artwork for the plan by clicking on the "Choose a file" button below the Artwork header. Your podcast logo or a custom plan image are good images to use.

4. Set your price.

5. Set your interval to Months.

6. If you want to offer a free or discounted  trial for your plan, select how many days you want to run the trial and how much it should cost. Leave the "Trial Period Price" blank if you want the trial to be free.

How to Create a Yearly Plan

When you have figured out what type of content you want to distribute, how much you want to charge for it, and that you want to bill subscribers yearly:

1. Navigate to  Plans > New Plan.

2. Create a  name for your plan and a brief description of what a listener gets for subscribing to it.

3. Add  artwork for the plan by clicking on the "Choose a file" button below the Artwork header. Your podcast logo or a custom plan image are good images to use.

4. Set your  price.

5. Set your interval to  Years.

6. If you want to offer a free or discounted  trial for your plan, select how many days you want to run the trial and how much it should cost. Leave the "Trial Period Price" blank if you want the trial to be free.

How to Create a One-Time Plan

When you have figured out what type of content you want to distribute, how much you want to charge for it, and that you want to bill subscribers just once:

1. Navigate to  Plans > New Plan.

2. Create a  name for your plan and a brief description of what a listener gets for subscribing to it.

3. Add  artwork for the plan by clicking on the "Choose a file" button below the Artwork header. Your podcast logo or a custom plan image are good images to use.

4. Set your  price.

5. Set your interval to  One-time.

6. Since trials will  not work with one-time plans, please skip this section.

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