Creating Plans and Bundles

A listener plan or bundle lets you decide how much subscribers pay, and how often, to subscribe to your premium content.

This article will cover the following:

If you would like to run a promotion on any of your plans or bundles, check out:

How to Determine Your Premium Content and Pricing

Before you can set up listener plans, you will need to determine what content you'll offer subscribers, and at what price.

What premium content should you offer? 

At what price? 

  • Short answer - it depends. 
  • For a typical podcast, anywhere between $5 - $10 per month is a good starting point. 
  • If you’re offering more specialized, high-value content, consider charging a higher price.
  • For a full rundown on how to price your plans: How to price your podcast’s paid membership (Membership Guide)

Remember: As a general rule, the strength of your membership is tied to the sense of community and connection you have built with your audience.

As long as this is in place, there’s no need to worry too much about finding the perfect premium content and pricing strategy.

Example Plans from Other Podcasters

Simplicity is key! The best plans tend to be the most simple, offering a couple of perks to members, at a couple of price points.

Here are some plans from other creators that work extremely well:

Get Sleepy

Get Sleepy has mastered the art of simplicity. With just a monthly and a yearly plan, Get Sleepy has been able to sell its plans using the simple combination of ad-free and one bonus episode a week.

Get Sleepy Payment Plans 

DGMG

It's no wonder DGMG's Dave Gerhardt is a super-savvy marketer who won Supercast's Paid to Podcast Competition in 2020. With just a monthly and a yearly plan, DGMG's successful membership rests on two simple perks:

  1. A back catalog of podcasts (300+)
  2. Access to a private Facebook group with other marketers

And if you don't like either, DGMG will refund you, no questions asked!

DGMG Payment Plans

How to Create a Plan (Single channels only)

When you have figured out what type of content you want to distribute, how much you want to charge for it, and that you want to bill subscribers monthly:

1. Navigate to Plans > New Plan.

2. Create a name for your plan and a brief description of what a listener gets for subscribing to it.

3. Add artwork for the plan by clicking on the "Choose a file" button below the Artwork header. Your podcast logo or a custom plan image are good images to use.

4. Set your price.

5. Set your interval to either:

  • Monthly
  • Yearly
  • One-time

6. If you want to offer a free or discounted  trial for your plan:

  • Select your trial type (either for "X number of days", "until a fixed date", or "until the start of the following month")
  • Enter the period and or price

Note: You're unable to set a trial for one-time plans.

7. Click Create Plan and you're done!

How to Create a Bundle (Networks only)

If you manage a network account and would like to create a bundle that gives those subscribers access to multiple podcasts:

1. From your Network Dashboard, go to Bundles > New Public Bundles.

2. Select the podcasts you'd like to add.

3. Add a name,  description, and artwork to your bundle.

4. Check-mark "Cross-sell this bundle on the landing pages for podcasts contained within it" to display the bundle on the landing pages of the shows within the bundle.

5. Set your  Price.

For example, enter "5" for $5.

6. Set your  Interval as either:

  • Monthly
  • Yearly 
  • One-Time

6. If you want to offer a  free or discounted trial for your plan:

  • Select your trial type (either for "X number of days", "until a fixed date", or "until the start of the following month")
  • Enter the period and or price

Note: You're unable to set a trial for one-time bundles.

8. Click Create Bundle and you're done!

Can I Edit the Price of a Plan or Bundle?

Once you've created a plan or bundle, you're unable to edit the price. 

Instead, here's how you can easily create a new plan or bundle at your new price:

1. Select your plan or bundle.

2. Click Create a copy.

3. Edit the price of your plan or bundle

4. Click Create Plan or Bundle.

5. Return to your older plan and click Archive.

Archiving a plan or bundle will remove it from your landing page. It will not affect the subscription or billing cycle of any subscriber already signed up for that plan or bundle.

Can I Delete a Plan or Bundle?

Although you can't delete a plan or bundle, you can Archive it. Archiving a plan or bundle will remove it from your landing page. It will not affect the subscription or billing cycle of any subscriber already signed up for that plan or bundle.

To archive:

1. Select the plan or bundle.

2. Click Archive.

If you'd like to restore an archived plan or bundle to your landing page:

1. Select the  plan or bundle.

2. Click  Restore.

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